“I started formally learning about content strategy about two weeks ago. I say formally because when I started reading Kristina Halvorson’s “Content Strategy for the Web,” I realized that what I’d been trying to do for the last 5 years with every organization I’ve ever been involved with has been content strategy.” The above was …
Author Archives: Charlotte
WestJet’s Response to Sexism in the Air is Spot On
In early March, the Internet was treated to a real life example of the troll-erific sexism that women still endure in many male-dominated fields. A female WestJet pilot posted a picture to social media of a note that a male passenger had left behind on the flight she had just flown. The note stated how …
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An Election in the Palm of Your Hand
This post first appeared on a blog for a MacEwan University class in September 2013. With a municipal election less than a month away, there is something I dread more than the robo-calls of candidates: the endless lamentations about low voter turnout – specifically, the low voter turnout among youth. Only 33% of eligible Edmontonians …
Code for Life: The New Digital Literacy
This post first appeared on a blog for a MacEwan University class in September 2013. We’ve all seen (and probably judged) a parent who’s handed their smartphone or tablet off to their young child to keep them entertained and quiet. These kids are the digital natives, ordering expensive cars on eBay before they can utter complete sentences. Most of …
