I help product teams make clear decisions in complex environments.
I work at the intersection of language, systems, and strategy — most recently at Spotify, previously at Facebook.
What I do
- Turn ambiguous product strategy into coherent user narratives
- Define shared domain language that aligns cross-functional teams
- Design language systems that scale across teams and surfaces
- Clarify tradeoffs before they become problems
- Apply human judgment to AI-influenced workflows
Before starting my career in tech, I was on the boards of interVivos and Habitat for Humanity Camrose. In 2014, I was a Facebook Content Strategy Fellow.